Tuesday, April 24, 2012

Tempting Tuesday-H&M goes green in style

H&M‘s 2012 eco friendly conscious collection hit the stores April 12th proving that style and being green can go fashionably hand in hand. Oscar nominees Michelle Williams and Viola Davishave already worn dresses from the collection in various red carpet appearances.

The collection includes a number of darling floor-length gowns in trendy silhouettes, with splashes of neon and floral prints; all made with sustainable materials.

 

HM-Conscious-Collection-Campaign-2012 (1)

 HM-Conscious-Collection-2012 (5) HM-Conscious-Collection-2012 (3)

HM-Conscious-Collection-Campaign-2012

HM-Conscious-Collection-2012 (6) HM-Conscious-Collection-2012 (10) HM-Conscious-Collection-2012 (8)

HM-Conscious-Collection-Campaign-2012 (2)

 HM-Conscious-Collection-2012 HM-Conscious-Collection-2012 (1)

HM-Conscious-Collection-2012 (9)

*photographed by Terry Richardson-courtesy of Fashionlogie.

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