Wednesday, July 11, 2012

WTH Wednesday-O.M.G. The Ultimate Collab


2012_7_neiman-target-logo
*picture courtesy of Racked.com


There isn’t much that surprises me anymore but THIS did. Target is the Queen, or is it King? Either way, Target rocks it out when it comes to collaborations. Alice Temperly, Zac Posen, Missoni and many other high end designer’s clothing has graced the racks of this retailer. But NOTHING beats what Target has planned for this holiday season.

Target has just announced the designer collaboration capsule to end all designer collaboration capsules. The fast-fashion retailer will be partnering with no less than 24 CFDA designers as well as high-end department store Neiman Marcus to create a doozy of a holiday collection that will be sold in both stores.

Again…O.M.G.


Prepare yourself!!!  Here's a list of who all is participating:
Alice + Olivia
Altuzarra
Band of Outsiders
Brian Atwood
Carolina Herrera
Derek Lam
Diane von Furstenberg
Eddie Borgo
Jason Wu
Judith Leiber
Lela Rose
Marchesa
Marc Jacobs
Oscar de la Renta
Philip Crangi
Prabal Gurung
Proenza Schouler
Rag & Bone
Robert Rodriguez
Rodarte
Skaist-Taylor
Thom Browne
Tory Burch
Tracy Reese

*thud*


Each designer will create 1 to 3 items. WWD reports that prices will range from $7.99 to $499.99, with most items going for less than $60. The collection will launch December 1. Target's website also promises "home décor, pet products, sporting goods, and more".


All products will be sold at the same price at both stores, as well as on the Target and Neiman Marcus web site. Which means Neiman Marcus locations the country over are going to be subject to the same kind of insane cray cray-ness that typically accompanies a Target collab launch. (I’m not getting that shaft this time around bishes!)

Target has promised to reveal the collections in October. I'll have my eyes, ears, and fingers ready to report as everything is revealed.

 Neiman Marcus, Target Team in Daring Designer Deal [WWD]

No comments: